# Setting Brand Guidelines


Configure Scribe AI's brand, tone, and voice guidelines to generate perfect communications.

<div class='highlight tip'>Brand Guidelines add context for content generated by <a href='/emails/using_brief_to_email'>Brief to Email</a> and <a href='/emails/using_the_email_builder/#scribe-ai-subject-line-and-preheader-generator'>Subject Line and Preheader Generator</a></div>

## Setting Tone and Personality

Create and edit Scribe's Brand Guidelines for content generation context from the <a href="https://app.dyspatch.io/admin/brand" target="_blank">Admin Dashboard</a>.

### Analyze Voice

Paste existing marketing copy to extract your existing tone and personality. Include an intended audience and ensure your customers feel heard.

![Analyze voice text input field with sample text](https://docs.dyspatch.io/img/emails/bg-analyze-brand-voice.png)

### Adjust Tone and Personality

Edit or add any additional tone & personality context you'd like Scribe to use when generating copy for your team.

![Tone & Personality step of Brand Guideline creation modal with descriptive tags visible](https://docs.dyspatch.io/img/emails/bg-tone-personality.png)

## Setting Audience

Describe in plain language your primary audience to match your customer's expectations.

## Test Brand Guideline Settings

At this point, you may add some sample text to the input field and review Scribe's output before your team uses it.

![Generated preview text based off of earlier Brand Guideline inputs](https://docs.dyspatch.io/img/emails/bg-test-preview.png)

## Assign Brand Guideline to a Workspace

Toggle which workspaces you'd like this Brand Guideline to be applied to. This can be done as part of the setup flow, or edited later by modifying its Workspaces from its " <svg xmlns="http://www.w3.org/2000/svg" width="3" height="11" viewBox="0 0 3 11"><title>3 dot</title><path fill="currentColor" fill-rule="evenodd" d="M1.344 8c.363 0 .677.133.944.4.267.267.4.581.4.944s-.133.677-.4.944c-.267.267-.581.4-.944.4s-.677-.133-.944-.4a1.291 1.291 0 0 1-.4-.944c0-.363.133-.677.4-.944.267-.267.581-.4.944-.4zm0-4c.363 0 .677.133.944.4.267.267.4.581.4.944s-.133.677-.4.944c-.267.267-.581.4-.944.4s-.677-.133-.944-.4a1.291 1.291 0 0 1-.4-.944c0-.363.133-.677.4-.944.267-.267.581-.4.944-.4zm0-1.312a1.29 1.29 0 0 1-.944-.4 1.291 1.291 0 0 1-.4-.944C0 .981.133.667.4.4.667.133.981 0 1.344 0s.677.133.944.4c.267.267.4.581.4.944s-.133.677-.4.944a1.29 1.29 0 0 1-.944.4z"></path></svg> " three dot menu.

<div class='highlight tip'>Workspaces with no designated Brand Guideline will use your default Brand Guideline</div>