Using Brief to Email (Powered by Scribe AI)

BriefBriefA brief is a concise summary or outline of the key points and objectives for an email or SMS campaign. to Email empowers your team to generate production-ready emails from a campaign brief with no manual coding or email building required.

Powered by Scribe AIScribe AiScribe AI is an AI-powered assistant built into Dyspatch that helps you create Blocks and better email copy faster. and the Google Gemini series of Large Language ModelsLarge Language ModelsLarge Language Models are advanced AI systems trained on vast amounts of text data to understand and generate human-like language. (LLM), this feature streamlines the email creation process while ensuring your content aligns with your chosen Theme and Blueprint.

Best Practices for Quality Results

We recommend using a marketing brief, product brief, or other similar specification document. To help Scribe AI produce the most precise and high-quality emails, be sure to include the following details in your brief.

• Campaign goals (announcement, conversion, education)
• Audience details (demographics, lifecycle stage, known preferences)
• Objective (Your specific email goal)
• Tone or brand voice
• Required personalization fields
• Accessibility considerations

Adding this context gives Scribe AI the information it needs to create structured, on-brand output.

See example marketing brief

Getting Started

You can start creating an email from a brief from either the Dashboard or directly within a Workspace.

1. From the Create dropdown menu, select the 🪄 Email from Brief option.

2. Add your brief into the text field.

3. Choose a Workspace, a Theme, and an associated Blueprint.

   • Your generated email will inherit styling from the theme and structure from the selected blueprint.

   

4. Click Generate Email to begin. Once the email is completed, you’ll be redirected to the Email Builder where you can review and refine the generated email.

What Types of Emails Can Scribe AI Generate?

Scribe AI is optimized to generate email content for a variety of use cases:

• Marketing
• Transactional
• Lifecycle

Interested in Using Brief to Email?

If you would like access to Brief to Email or want to learn more, send us a message.

Example Marketing Brief

Marketing Brief: Dyspatch Grocery Rewards

1. Campaign Goals
Primary: Conversion (Drive point redemption).
Secondary: Re-engagement (Remind users of the program's value).
Type: Targeted Promotional/Loyalty Update.

2. Audience Details
Segment: Current Dyspatch Grocery loyalty program members.
Lifecycle Stage: Active members with a positive point balance.
Context: These users are familiar with the brand but may need a specific "nudge" or tangible example (product offers) to use their accumulated points.

3. Objective
To inform members of their current point balance and drive immediate action by offering two concrete redemption options: dinner is on us and treat yourself.
Goal: User clicks the "Redeem" CTA or navigates to the rewards catalog.

4. Tone or Brand Voice
Voice: Friendly, Welcoming, Informative.
Style: Clear and accessible. Avoid complex loyalty jargon; focus on the simplicity of "Earn points -> Get free food."

5. Required Personalization Fields
`first_name`: For the greeting (e.g., "Hi @{first_name | default(there)}").
`current_points_total`: To be displayed prominently near the top of the email.
`redemption_link`: URL for the specific user's rewards portal.

6. Accessibility Considerations
Alt Text: All images (Seasonal, rotisserie chicken, ice cream) must have descriptive Alt Text for screen readers.
Text-to-Image Ratio: Key information (like the Point Total and Offer details) must be live text, not embedded inside images.

7. Key Content & Visual Structure
Header: Company logo with link to Dyspatch.io.
Hero Section: High-quality, appetizing image of a dinner spread to establish "crave-ability."
Body Copy:
Acknowledge the user personally (@{first_name}).
Headline: "Tonight’s dinner is on us."
State the @{current_points_total} clearly.
Featured Offers:
Hot Rotisserie Chicken: "Redeem 800 points for a hot, fresh chicken. Dinner = Done."
Premium Ice Cream: "Redeem 400 points for a pint of Gelato. You deserve a treat."
CTA: Prominent button: "Load Offers to Card" or "Get My Free Dinner."
Footer: Links to LinkedIn, Facebook, and X. Must include Legal Text and Unsubscribe Link.